Myers et al. (2002) discussed that the deficiency of a clear professional identity interjects confusion among counselors. School counselors use data to advocate for counselor roles and responsibilities in the schools (Young & Kaffenberger, 2011). However, school counselors also state "a lack of confidence" in working with data (Topdemir, 2013). A modern research approach such as community-based participatory research, otherwise known as "action research", can be an instrument to bridge the gap between knowledge and practice. The purpose of this presentation is to enlighten counselor educators, supervisors, and counselors-in-training some of the latest research and resources to help strengthen school counselor identity.