Hidden in the 24 pages of the ACA Code of Ethics are two brief but important passages: counselors are encouraged to contribute to society by devoting a portion of their professional activities for little or no financial return (pro bono public);When appropriate, counselors advocate at individual, group, institutional, and societal levels to address potential barriers and obstacles that inhibit access and/or growth and development of clients. These sections are calls to action, urging clinicians to transcend the confines of their offices and enter their broader communities with the goals of contributing to society & advocating for the oppressed without financial gain or personal advancement. This presentation will offer pragmatic strategies to achieve these goals, and examine barriers that might prevent them.